how often moisturize tattoo
Tattoo Aftercare

How Often Should I Moisturize My New Tattoo? Here's How... – Sorry Mom


When you get a new tattoo, your skin becomes sensitive as it heals from the trauma caused by the needles. One of the essential factors that will help speed up the healing process is to moisturize your tattoo regularly.

The fresh ink needs to stay moisturized to protect it from cracking and bleeding.

So how often should you be moisturizing your new tattoo? As a general rule, it is recommended that you moisturize your tattoo 2-3 times a day, which is every  8 - 12 hours a day. However, the process of moisturizing is personal to each individual.

Because there are some "if" around this topic, we have created this aftercare guide featuring the correct way of moisturizing, frequency of moisturizing, and avoiding over moisturizing your tattoo. 

So, How Often Should You Moisturize Your Tattoo?

It is generally accepted that, on average it's recommended to moisturize the area around 2-3 times a day.

It's very important to listen to your body and adapt the process to it.

Proper moisturizing forms a thin membrane to protect your tattoo, helps generate new skin cells, and heals your tattoo. That way, we avoid our newly tattooed skin getting dry, which can ruin our piece of art.

Read also: Dry healing or "how to ruin your tattoo"

Some skins dry out faster than others, therefore the frequency to apply lotion or balm to take care of your new tattoo will be different from person to person.


tattoo balm sorry mom


Can You Over Moisturize a Tattoo?

Yes, in fact it's common belief that the more you moisturize your tattoo, the better. But the truth is, that over moisturizing leads to clogged pores and breakouts in your skin.

Your tattoo is like an open wound and it will dry out occasionally, however, do not over moisturize in an attempt to keep it from drying out. 

If a protective layer forms over your tattoo, it's normal in the process of healing

Over moisturizing or under moisturizing can crack your skin. Avoid this kind of scabbing through proper washing and moisturizing of your tattoo. 

Read also: Is tattoo cracking normal?

clean tattoo

How Much Moisturizer Should You Apply?

A thin layer of your ointment or lotion to the tattoo area to avoid over moisturizing should be enough, as your tattoo needs to breathe as well.

A thin layer will help heal your tattoo faster.


Example of thin layer applied:

thin layer tattoo balm

Example of over moisturized tattoo:

over moisturized tattoo


What happens if you don’t moisturize your tattoo? 

A common myth around tattoos is to let the wounds “dry out” naturally. This is counterproductive, and will only delay the healing process. 

Moisturizing your tattoo helps reduce skin irritation, itching, and scabbing. 

Drying, on the other hand, causes bleeding and cracking. 

Is Dry Healing a Tattoo Bad? 

Dry healing is highly counterproductive, and we strongly recommend you follow your tattoo artist's aftercare instructions.

Following the right advice, you will have healthier and nicer-looking tattoos.

Read Also: Benefits of Wet Healing Your Tattoo

Do I need to Keep Moisturizing my Tattoo After It Has Healed?

Do you ever wonder how some people’s tattoos look so fresh and radiant? This is because they follow proper aftercare routines religiously.

Even after your tattoo has healed completely, it is still important to take care of it.

Naturally your skin constantly repairs itself and replaces dead cells with new ones, and you want to make sure those new cells are tended to properly.

Use a non-irritating, oil free lotion to look after your tattoo after it has healed.

Lack of moisturizer can show wear and tear on your tattoo, which will mask its radiance.

Don’t go out with your tattoo exposed to the sun. Always wear tattoo-friendly sunscreen and make sure you cover your tattoo. Do not scratch or peel off the skin after it has healed.

It is generally recommended to moisturize for 2 weeks to one month after the tattoo has healed.

How to Choose the Best Moisturizer for Tattoo Healing

As a general rule, the ideal moisturizer will be gentle, unscented, and dermatologically tested. 

When planning to buy an aftercare product, you have several options, like ointments or lotions.

Typically ointments are ideal for the first stages of the healing process (2 first weeks). Ointments are a good source of vitamins and minerals for your body.

Tattoo ointment vegan butter


A lotion is great after the healing process.

Remember that it can take a long time for a tattoo to heal. To keep it from drying out, itching or fading, you’ll want to keep it moisturized.

Sorry Mom Tattoo Lotion


Read also: How to Choose the Best Tattoo Aftercare Products (Artist's Advice)

Final Thoughts

Taking care of your tattoo is as important as taking care of any other wound on your body.

Making sure that it's protected against harsh chemicals, sunlight, and bacteria, is vital to avoiding any unnecessary complications with your new ink.

Wash and clean your tattoo regularly, especially in the first few weeks of getting it.

Keep the moisturizing regimen strong, and avoid scratching your tattoo.

Lastly, have fun and show off your new tattoo to your friends!